B2B product marketing has never been simple, but it used to be straightforward – generate more better-quality leads for the sales team.

That was before the world sped up. Now, potential customers are doing more and more of their pre-purchase research online, pushing the involvement of sales further and further towards the end of the customer journey. For some sectors and product types, this is already spelling the end of face-to-face selling.

Customers also have far greater control over the entire purchase process, to the extent that B2B marketing leaders now talk about buying cycles, rather than sales cycles. And factors such as growing privacy legislation, increased security concerns, and the need for extensive software integration are resulting in bigger buying committees that encompass a wider variety of expertise.

Our Services

We provide a range of award-winning services based on two decades of experience, designed to help you achieve customer acquisition excellence.Strategy and planning are at the core of everything we do. We consult with you to define your goals and objectives, and put frameworks in place to measure and optimize activities to deliver maximum impact.

Content Creation

We have an expert understanding of the B2B customer journey and the role that content plays in influencing and informing your buyers’ decision-making processes. We take a consultative approach to creating the right content, to deliver the desired outcome, whether creating top-of-funnel awareness for triggering demand, or converting prospects and building loyalty.

Demand Generation

Based on our experience and knowledge of customer behavior, we work alongside you as an integrated extension of your team to bolster, enhance or develop your demand generation function, and to build a robust strategy.

Lead Generation

We create personas based on the needs and requirements of the buying committee, and evaluate your content against those. Next, we repurpose, reposition, or create new content that communicates to those personas and contains the answers they are seeking. We also create content hubs or deploy on-brand landing pages on your website, ready to convert visitors into high-value leads.

Account-Based Marketing (ABM)

Account-based marketing is a strategic approach to targeting, educating and influencing decision makers in key accounts that matter most to the development of your business. We work with you to develop a solid ABM strategy and content program to support it.

Sales Services

In addition to our marketing services focused on customer acquisition, we are in the unique position to provide a full range of sales services.Not only are we able to generate the demand and leads that matter, we are also able to contact them, profile opportunities and provide you with ready-made sales opportunities acting as a valuable extension to your sales organization.